Chopard Watches

  History
In 1920 Chopard relocated to Geneva and launched into the production of quality watches.
In 1963 the Chopard Company was taken over by the young goldsmith and watchmaker Karl Scheufele, after Paul-Andre Chopard, the last master watchmaker who maintained the horological roots of the family, was forced to give up the business since his sons, following other careers, refused to manage the business.
In 1988 Chopard established the cooperation with the Mille Miglia, an annual Italian rally where vintage and classic cars take part. To mark the partnership, Chopard has maintained the tradition of developing a new special edition Mille Miglia timepiece every year.
In 1975 the Chopard factory moved from the center of Geneva to Meyrin-Geneva.
Paul-Andre agreed to sell the business to Karl Scheufele, who as the new head of the company, gained significant experience with watchmaking and jewelry making. He contributed to modernization of the company and added the jewelry segment into the Chopard watch production.
It marked a new stage for the company as it started producing ladies' and jewelry timepieces. In 1976 Chopard introduced the Happy Diamonds collection. Watches from the collection featured mobile diamonds that floated freely between two transparent sapphire crystals.
The first Chopard boutiques were opened in Hong Kong, Geneva and Vienna in the 1980-s.
In 1980 the Chopard Company debuted with sports watches on leather straps. The range of Happy Diamonds watches was enlarged by jewelry pieces.