Invicta Watches

  about Invicta Watch
The corporate headquarters were relocated to Hollywood, Florida, where the company also operates its service call center. Eyal Lalo, former head of Invicta marketing in South America, is the CEO of the company and frequently appears on televised ShopNBC programs, (see below).
Invicta Watch Group is a Florida-based watch repair company, trading on the name, but a distinct entity from the company founded in 1837 by Raphael Picard in La Chaux-de-fonds, Switzerland. The Picard family owned and operated the company until 1991, when the company was purchased by a United States-based investment company.
Invicta meaning “invincible” in Vulgar Latin, was designed to bring common people Swiss watches at affordable prices. The company began its history in La Chaux-de-fonds, Switzerland – a land well-known for its watch making endeavors.lessor known than well established Swiss watch makers for more than a century.
Electronic watches like Casio and Timex known as the “quartz invasion” of the 1970s pushed Invicta watches out of popularity. Invicta watches all but disappeared.
Swiss watches have been highly prized in many parts of the world, and Invicta watches capitalized in that popularity. The name was